Aman Group Launches ATMA, A New Wellness Brand With Novak Djokovic

In a new venture of expansion into their hospitality portfolio, Aman Group has launched ATMA, a new brand centred solely on sport, longevity and performance. The lucrative side comes the form of tennis champion Novak Djokovic who is their partner in this venture. The announcement comes only as a further extension of the group's association with the Serbian athlete, now positioned to take on the role of ATMA's Global Partner, overseeing its longevity, nutrition, racquet sports and wellness programming.

Originating in Sanskrit and roughly translating to 'spirit' or 'the true self,' ATMA is intended to introduce elements of elite athletic training, recovery and nutrition into a broader hospitality programme. The brand is set to operate across urban and remote destinations, opening up with ATMA Miami, planned for the Brickell financial district. The project is scheduled for completion in 2031.

A New Approach To Performance And Wellness

The partnership builds on Aman Group's existing multi-year relationship with Djokovic, who was previously appointed the group's Global Ambassador and Wellness Advisor. His association with Aman already entails the development of dedicated wellness programmes and retreats, including mobility and recovery experiences and a three-day detoxification programme.

With ATMA, Djokovic comes with a more direct and authentic role in shaping the brand's wellness philosophy and sporting facilities. The concept clubs together physical conditioning, recovery, nutrition and mental wellbeing, with a particular stress on sustained performance rather than conventional spa-led experiences.

The offering will go beyond fitness facilities to inculcate nutrition-led dining, signature restaurants, bars, live music and dedicated entertainment spaces. It is proposed as a new hospitality affair within Aman Group's portfolio, alongside its established Aman brand and Janu.

ATMA Miami: A Waterfront Development

Located on Brickell Bay Drive, ATMA Miami will comprise a hotel, branded residences and an invitation-only private members' club. The development will be connected to Miami's five-mile Baywalk waterfront and will have access to an adjacent private marina, with views across Biscayne Bay.

A 120,000-square-foot spa and wellness centre will remain the centrepiece of the project. Planned facilities include indoor tennis, padel and other sports courts, a high-performance fitness centre, private and group training studios, mobility and conditioning labs, a medical wellness centre and dedicated recovery spaces.

The tower is being designed by SHoP Architects, with interiors further rendered by Studio Paolo Ferrari. The whole architectural scheme includes curved balconies, floor-to-ceiling windows and a landscaped podium, while the interiors are planned around organic forms and furniture shaped to the human body.

Residences will range from one- to five-bedroom homes to six-bedroom penthouses. Owners will have access to private fitness and yoga studios, a pool, thermal spa facilities, a residents' lounge and co-working spaces, as well as priority nomination to the ATMA Club.

Developed by OKO Group and Oak Row Equities, ATMA Miami is the first expression of a brand that Aman Group intends to take to destinations worldwide.