Lamborghini needs no introduction. Founded in 1963 by Ferruccio Lamborghini, a successful tractor manufacturer, the original Automobile Lamborghini was born from his dissatisfaction with the sports cars of the time, including a famously tense encounter with Enzo Ferrari. Determined to build a better grand tourer, Lamborghini introduced the now-iconic 350 GT, setting the tone for decades of signature Italian design and engineering.
In 1981, Ferruccio's son, Tonino Lamborghini, carved a parallel legacy. With the founding of Tonino Lamborghini S.p.A, he shifted gears from automobiles to a broader vision: a lifestyle brand that would reflect the family’s values through everything from watches and eyewear to real estate and hospitality. “Since the very beginning, he wanted to create a lifestyle experience brand, which is somehow the reflection of his extremely creative mindset,” says Ferruccio Lamborghini (named after his grandfather), Tonino’s son and vice president of the company, while speaking to Robb Report India.
What began with high-end watches and eyewear soon expanded into a full-fledged lifestyle universe. The iconic red bull insignia became a symbol of performance, rooted in the Italian way of life. Over the decades, the brand diversified into fragrances, leather goods, smartphones, writing instruments, furniture, and more recently, luxury beverages and hospitality ventures. Its real estate and hospitality arm has launched branded cafés, lounges, and five-star hotels in Italy, China, the Middle East, and beyond. These properties are designed not merely as spaces, but as immersive environments. Each category maintained a visual and conceptual consistency, echoing the brand’s motto: Puro Talento Italiano (pure Italian talent).
That creative mindset continues to fuel the brand today. And now, it’s being channelled into the future of sustainable automobiles. In its latest venture—an exclusive electric golf and lifestyle cart range in collaboration with Kinetic Green, one of the leading players in India’s electric vehicle sector—Lamborghini enters the mobility segment. “In recent years, EVs have become an everyday topic—because there are new brands and new technologies—we have to be very careful for our future and the environment,” says Lamborghini. He notes that with this move, he is doing his part in reshaping the environment and providing a different approach to mobility.
But why golf carts, and why now? The answer lies in the brand’s lateral philosophy. “We are involved in many business fields and product categories that, at the very first impression, are not connected. But actually, they are.” For Tonino Lamborghini, electric lifestyle mobility is an extension rather than a pivot.
Choosing the Indian market to make this vision tangible was strategic. “We have the right partner in the right country, where the economy is vibrant, the population is young, very open-minded to novelties and with great plans for the future,” he explains, continuing, “Last but not least, [we have partnered with] a company which has been involved in EV for a decade. So all these things together, we said, ‘OK, we think that together… we can really achieve what we want—not only for the local market but for the global market.’”
Design, naturally, is non-negotiable. “Not that difficult a task, I would say, because Sulajja (Firodia Motwani, founder and CEO of Kinetic Green) and I have always been aligned on what we want to deliver.”
Underneath its striking exterior, the Tonino Lamborghini golf cart is engineered for both performance and peace of mind. It features a custom MacPherson suspension system for an exceptionally smooth ride, while advanced four-wheel hydraulic brakes ensure unwavering stability on any terrain. With 45 Nm of torque and a 30 per cent gradeability, it handles inclines with ease—embodying the unmistakable "Power of the Bull".
Powered by an advanced lithium-ion battery with wireless charging, the cart offers a whisper-quiet ride, a 10-year battery life, and a range of up to 150 km—all backed by a five-year warranty.
Inside, the design prioritises comfort and functionality. Ergonomic seats, generous legroom, and intuitive controls ensure an effortless driving experience. Thanks to its Universal Drive capability, it can easily switch between left- and right-hand configurations, making it adaptable for global markets.
Thoughtfully designed for modern use, the cart comes equipped with a Smart TFT dashboard, Hill Hold assist, and electronic parking brakes. Additional features include wireless mobile charging, LED headlights, extended smart storage, a dedicated golf bag holder, an onboard charger, a caddie stand, and a foldable windshield—bringing together luxury, practicality, and cutting-edge innovation.
That design rigour also serves a higher cause: sustainability. In line with this philosophy, the newly launched Prestige and Genesis ranges are engineered for longevity. “The Genesis range is conceptualised to be the world’s only aluminium golf cart. What it brings to the table is longevity. There’s no corrosion, it won’t crack like plastic, and you don’t have to throw it away. It is naturally sustainable.” Plans are underway to go even further: “We’re also exploring ideas—can we use fully disposable or recyclable materials wherever we’re using plastics in the golf carts?”
Beyond material innovation, Lamborghini is also questioning the very meaning of luxury. “The older generation still confuses the word ‘expensive’ with ‘luxury.’ Not necessarily something luxurious has to be expensive.” Ferruccio continues, “Luxury has to be fair. If for any reason whatsoever a product is very expensive, the whole chain should benefit from that value, not just the company holding the brand.”
At its heart, this project is not about vehicles. It is about values. “Luxury is something for you, not for others to see. It’s for your benefit. There are many things in life that are luxurious, not necessarily expensive.” That belief, passed down from Dr Tonino Lamborghini himself, now manifests in a vehicle category long overlooked. “With these golf and lifestyle carts, we are bringing that philosophy to life in a new segment.”
