Imagine chocolate that hits differently, not just because of its taste, but because of its roots. Chocolate that is indulgent, yes, but also thoughtfully made, sustainably sourced, and proudly Indian. Now that is a different kind of luxury altogether! One label is quietly, yet powerfully, redefining the narrative: Manam Chocolate.
Manam Chocolate Debuts in Delhi
With a celebrated presence in Hyderabad hitherto, Manam has now brought its signature experience to the capital city. Nestled in Delhi's Eldeco Centre in Saket, the newly launched Manam Chocolate experiential space is a journey in itself.
As you step into the space, you are greeted with a curious contrast—a calming, thoughtfully designed space that transports you straight into chocolate paradise.
Chaitanya Muppala, founder of Manam and CEO of Distinct Origins Pvt. Ltd., walks Robb Report India through the store, connects the guests to the brand’s soul, and shows the live feed from their Hyderabad karkhana (factory). It's a reminder that the brand’s story begins with the land, the farmers, and the bean.
With Head Chef Ruby Islam at the helm, the bonbon station becomes a showcase of signature innovation. Flavours like coconut and curry leaf, or lemon cheesecake aren't just indulgent; they are also intelligent, intentional, and distinctively Manam.
For Chef Islam, every sack of cocoa that arrives, beyond being an ingredient, is also the inception of an artistic journey. "The base is always constant," she says, adding how the interplay of ingredients transforms each creation into something extraordinary.
“You wouldn’t use just any tomato— you would choose the right variety to bring out the best in a dish. It’s the same with chocolate,” she adds, explaining how the cocoa bean is the core of the craft and the soul of every confection.
Flavours and Feelings
"Our farmers break a coconut to inaugurate each store,” says Muppala with quiet pride, a gesture rooted in tradition. It is
this reverence for origin that sets Manam apart, signalling that this is an experience steeped in meaning.
Speaking on the ethos behind the brand, Muppala elaborates, “We pay above-market rates for quality and traceability. It is an intentional pricing model built on transparency, sustainability, and long-term relationships. Our commitment is not only to excellence, but to equity. When farmers are treated as co-creators in the process, luxury becomes inclusive. The final product is exquisite and ethically earned. That is conscious luxury.”
In a quiet corner of the store, Manam’s thoughtfully designed bars and snack packs await, each an invitation to gift or to savour. For the aesthetically inclined, the visual language is as compelling as the flavours.
A Peek Behind the Scenes
Manam’s experiential spaces are built around a simple idea: to invite visitors to rediscover chocolate. “From showcasing hyperlocal ingredients in unexpected formats to introducing new textures and tasting rituals, Manam is inviting consumers to rediscover chocolate with fresh eyes. We want Indian consumers to move beyond the notion of chocolate as a sugary treat and instead experience it as a premium product that is complex, elegant, and deeply sensory," says Muppala.
Manam's spaces—Manam Chocolate Karkhana and Manam Beverage Bar in Hyderabad, and Manam Chocolate Delhi—are immersive spaces for visitors to taste, observe, and connect.
From witnessing live chocolate-making behind the glass panels to exploring ingredient pairings and tasting rituals, each element is curated to present the rich artistry of crafting chocolate.
One of the most striking features of the space are the giant chocolate pipes, carrying liquid chocolate—45 per cent milk, 67 per cent dark, and 40 per cent creamy white—running across the ceiling. With each labelled 'all sourced from West Godavari,’ these further reinforce the brand’s commitment to provenance. These pipes lead to the in-house stations where fresh treats are crafted to deliver flavours that linger long after the visit.
The Taste of Chocolate
At Manam, the team ensures you understand, appreciate and celebrate chocolate. During a curated flavour profiling session open to chocolate enthusiasts, home bakers, and the curious, Muppala leads participants through a masterclass in the art of tasting chocolate.
From spotting the difference between real chocolate and sugary imposters to decoding wrappers, the experience is a comprehensive introduction to cocoa appreciation. Participants are invited to engage all five senses: to see, touch, smell, hear, and finally taste with intention.
As the world warms up to the idea of eating more meaningfully, this brand is leading the conscious chocolate movement, elevating the way we eat and experience the treat. As Muppala explains, "Manam Chocolate exists at the intersection of craft and scale—and that’s where we believe the future of conscious luxury lies."
Conscious Luxury with Intention
At Manam, chocolate is not simply manufactured, it is mindfully crafted. Every bar, bonbon, and truffle is designed to offer more than taste. It is also an invitation to reflect on the kind of luxury that values transparency and care.
It begins with the harvest. Cocoa beans are not picked simply when the calendar says it is time. Only fully ripened pods, hand-selected by the community of over 100 farmers, make it through. Post-harvest, the beans undergo a stringent five-step fermentation managed by skilled fermenters, followed by slow drying on movable racks that shift between sun and shade to bring out the best character. A final hand-sort ensures only the finest beans continue the journey.
To preserve their character and freshness, these beans are packed in double-layered bags, ready to be transformed into the chocolates that define Manam's delicious offerings.
The intent is clear—to craft a new language of conscious luxury chocolates rooted in purpose and integrity.
At Manam Chocolate Delhi, the experience is expansive. Beyond chocolate, guests can savour a curated menu of pastries, truffles, macarons, and beverages from the in-house bar alongside a selection of savoury offerings.
As you step back into the world, somewhere between contentment and reverie, you realise this is mindful luxury reimagined. And it's worth coming back for.
Information | Manam Chocolate, Delhi
Address: Eldeco Centre, Unit G1F, G2F, G3F, Malviya Nagar, New Delhi, Delhi 110017
Operating Hours: 10 am to midnight
