As the creator of the famous ‘Dubai Chocolate’, did you ever think that a viral video could build a luxury chocolate segment that’s become iconic to a destination?
It was unexpected—but not entirely shocking! In today’s social media age, people are constantly online, waiting for the next viral sensation. I guess Dubai Chocolate just hit that sweet spot, literally and figuratively.
What’s your definition of luxury chocolates, and do you have a favourite destination for chocolates?
Luxury means refined, aspirational, and handcrafted with purpose. I’ve always had a soft spot for Swiss chocolates—whenever I’m in Zurich or Geneva, you’ll find me indulging. No regrets!
Where have you created your most expensive and most challenging recipe?
My most expensive and challenging creations have happened in Kuwait. The standards are high, and the tastes are precise—which is exactly why Kuwait has become a powerhouse for world-class, homegrown dessert brands.
What’s your creative process?
I always begin with the why—who is it for and what memory or heritage do we want to honour? My process takes three to six months from idea to final recipe. The most iconic ones are those rooted in childhood memories—that’s where the magic happens.
You’ve worked around the globe—what are your top three dessert destinations?
Melbourne, Lyon and London. Each has its own flavour personality and dessert culture that’s worth travelling for.
What dessert trends should every gourmand traveller explore right now?
Desserts are no longer just about sugar—they’re about stories. People want emotion, heritage, and experience. Generic menus are out; meaningful creations are in.
Where do you draw inspiration?
Always from heritage. It never runs out of stories.
Have you been to India? What are your thoughts on Indian desserts?
I haven’t been yet, but I’ve learned so much from Indian communities I’ve worked with—especially during my time in Fiji. I even made traditional Indian sweets by hand and loved it. As for India, Mumbai is on our flavour map for SNA’AP!
What apps do you rely on?
Instagram for sure. Canva and Photomator for design. And of course, WhatsApp—my digital lifeline.
How do you unwind?
I go off-grid. (It) could be a quiet trip, a barbecue with friends, or quality time with my fur babies. That’s when I recharge best.
You recently launched the limited-edition Anantara Khareef Chocolate in collaboration with Al Baleed Resort Salalah by Anantara. Tell us more about it.
Anantara is all about places rich in heritage, beauty, and culture—which aligns perfectly with how I approach chocolate creation. We both believe that innovation should spring from culture. The Anantara Khareef Chocolate is special because it’s more than a bar—it’s a sensorial journey inspired by Oman’s Khareef season. A real taste of place.
What’s your favourite restaurant in the world?
That’s a tough one—it really depends on where I am. But ask me about my current pizza obsession and I’ll say: Pull Me Pizzeria (In Dubai).
What’s your favourite travel destination?
Melbourne, hands down. It’s a global culinary playground with the most evolved coffee culture I’ve ever experienced.
What’s your sweet tooth like—and what dessert would you recommend to RR India readers?
I’m a chocolate lover. But give me sweet-and-sour or salty-sweet combos and I’m sold. For a must-try? Check out Chocomelt. You won’t be disappointed.
