You've chased FaceGym across continents—flown to New York for it, squeezed it between meetings in Sydney, and even re-routed your travel through LA to stay committed to FaceGym's high-performance facial workouts and products. With Reliance Retail investing in the brand's India debut, your skin no longer has to wait for the next trip abroad. The brand's transformative facial workouts, the lift, the glow, the signature sculpt, all will be delivered locally.
Ever since the news broke that acquired a minority stake in FaceGym, skincare enthusiasts have had reason to celebrate. The cult facial workout brand, founded in 2014 by former radio personality and columnist Inge Theron, has built a global following for its non-invasive, high-performance approach to skin health. Now, as Reliance plans to roll out standalone studios and curated spaces within select Tira stores over the next five years, FaceGym is officially set to land in India.
If you haven't yet indulged in FaceGym's coveted experience, it revolves around two signature facial workouts: Signature Sculpt and Signature Hands. Each session begins with a personalised 10-minute consultation, followed by 35 minutes of expert, hands-on facial training designed to lift and energise the skin. Clients can further customise their treatment with targeted boosters ranging from intense cleansing and hydra restoration to buccal tension release. With the option to choose your preferred trainer, every appointment at FaceGym offers a bespoke, performance-driven session that lasts approximately 50-55 minutes.
India's Power Move in the Beauty Space
Today, India's luxury connoisseurs are discerning, experience-driven, deeply invested in skincare that goes beyond the surface, seeking results rooted in expertise, innovation, and efficacy. In our country's evolving beauty landscape, there couldn't be a more fitting time for a brand like FaceGym to enter the Indian market.
FaceGym’s entry into the Indian beauty space isn’t just another skincare launch; it's a powerful shift in how luxury beauty can be accessed and experienced.
For skincare aficionados who have chased the cult favourite across time zones, this is a new era of indulgence. Now, you can expect result-driven facial workouts, non-invasive muscle-sculpting techniques, and signature workouts without packing up your travel calendar. But beyond the individual feel-good fix, it also signals a deeper evolution for India’s beauty market, because we are not just catching up, we are on the move to become a destination for global experiences.
This is the new face of beauty in India: experiential, ultra-personalised, and elevated.
