Picture a home where every detail is dialled to perfection. As you enter your abode, the staff greets you by name. Inside, floor-to-ceiling windows frame an endless ocean, and curated services are on hand to curb your slow days. That’s the magic of branded residences. Branded residences blend the comfort of private living with the effortless service of a five-star retreat, all under the halo of a name that signals stellar service and, more importantly, trust.
Among the many players in this space, Armani has steadily expanded its residential portfolio, bringing its distinct design sensibility to cities like Dubai, Miami, Manila, and beyond. Next, the Italian fashion house will be unravelling its design aesthetics at Ras Al Khaimah in the UAE.
RAK Properties, a Ras Al Khaimah-based community developer, along with the SIE Group, recently announced a partnership with Giorgio Armani for the launch of Armani Beach Residences Ras Al Khaimah. These residences, coming to life along with SIE Group, are slated to become the world’s first Armani branded villas.
Located within a natural bay on Raha Island, a premier residential district within Mina, Armani Beach Residences Ras Al Khaimah will house a limited collection of beach villas and luxury apartments. Each of these havens will offer direct access to a private beach, bow-tied with uninterrupted views of the Arabian Gulf. A stretch of coastline, famed for its views of Jebel Jais mountains and abundant marine biodiversity (think turtles, dolphins, and migrating flamingos), will complete the picture. But it’s not just an awe-inspiring setting that makes these homes unique. It’s equally, if not more, the thoughtful design and services as well.
Designed by Armani himself, alongside his team of architects, the residences will draw from the brand’s established design language and Armani’s private residences. The result? A clear aesthetic that houses neutral interiors, with an emphasis on proportion, materials, and unobtrusive luxury. The residences will also include a range of amenities, such as a members-only beach club, private experiences, curated events, concierge services, and global privileges.
Notably, the launch of Armani Beach Residences Ras Al Khaimah coincides with the silver anniversary of Armani/Casa and the golden jubilee of the Giorgio Armani brand. For Ras Al Khaimah, the launch is part of the broader Vision 2030 goals that aim to drive sustainable growth across tourism, real estate, and environmental conservation.
In an issued statement, Giorgio Armani, chairman and chief executive officer of the Armani Group, said, “New projects related to living fascinate me because I can bring the Haute Couture way of thinking, that is, the use of precious materials and unique, tailored creations, into the space where we live. The villas developed in collaboration with RAK Properties, a true excellence in the sector, represent an important milestone in this journey and are even more significant because they are designed to integrate into the evocative surrounding marine landscape, offering a unique lifestyle experience.”
Sameh Muhtadi, CEO, RAK Properties, added, “At RAK Properties, we are proud to bring Armani’s iconic design philosophy to life with Armani Beach Residences Ras Al Khaimah. This transformative partnership with Armani is a testament to Ras Al Khaimah’s growing appeal and our shared vision for the future of its premium real estate proposition. This development will not only set new standards for elevated living in the emirate, but will deliver lasting value and create an unparalleled lifestyle experience within Mina.”
This new launch signals a shift in the day-to-day. As global buyers increasingly prioritise privacy, convenience, and brand alignment, branded residences continue to gain traction as the next chapter in luxury living. With this, the lines between home, hospitality, and lifestyle blur, ushering in a transformation in the way modern-day affluent individuals choose to live.
