Victoria’s Secret’s Rs 420 Crore Fantasy Bra Is The Most Expensive Ever Made

The first Victoria’s Secret Fantasy Bra was made in 1996. It was called the Million Dollar Miracle Bra, and Claudia Schiffer modelled it in the brand’s advertisements. In 2000, Gisele Bündchen wore the Red Hot Fantasy Bra, valued at USD 15 million (approx. Rs. 126 crore). It was listed as the Most Expensive Bra in the Guinness World Records 2002 edition. That figure stood for 26 years. On October 18, 2026, Kylie Jenner wore a new Fantasy Bra at the Victoria’s Secret Fashion Show. It is the first Fantasy Bra in eight years. Jacob & Co. values it at USD 50 million (approx. Rs. 420 crore), the most valuable Fantasy Bra ever made.

Jacob & Co.’s Fantasy Bra

Jacob & Co. built the bra from a single question: what if there was no fabric at all? It began as a pencil sketch. The finished piece is made entirely of 18k gold and diamonds, with nothing beneath. It has 3,218 individually cast components. The cups curve inward like lingerie, and the framing bars are shaped to rest against the body. Each strand of the fringe is a chain of individually cast settings, linked to move with every step.

The Centrepiece

At its centre sits a 75.54-carat natural Fancy Vivid Yellow diamond. It is surrounded by 4,409 diamonds totalling 1,373 carats, in six shapes, including the jeweller’s signature Angel-Cut. In all, the bra carries 4,410 natural diamonds. Fifteen artisans spent more than 1,000 hours on it. The brand’s creative direction came from Adam Selman, Victoria’s Secret’s chief creative officer. Jacob & Co. credits its founder, Jacob Arabo, with the design. Jenner wore it with a silver miniskirt and oversized white feathered wings.

The Fantasy Bra Through The Years

In 1997, Tyra Banks wore the Diamond Dream Bra, built around a 42-carat centre stone and valued at USD 3 million (approx. Rs. 25 crore). In 2005, Gisele Bündchen wore the Sexy Splendor Bra, made by Mouawad. It carried nearly 3,000 pavé diamonds, 22 rubies and a 101-carat diamond, set in 18-karat white gold, and was valued at USD 12.5 million (approx. Rs. 105 crore).

In 2008, Martin Katz designed the Black Diamond Fantasy Miracle Bra for Adriana Lima, set with 3,900 gems. In 2013, Candice Swanepoel wore the Royal Fantasy Bra, also by Mouawad, set with 5,400 gems, including a 52-carat ruby. It was valued at USD 10 million (approx. Rs. 84 crore). In 2014, two bras were made for Lima and Alessandra Ambrosio, and artisans spent about 1,380 hours on them.

The 2018 bra, by Swarovski, was worn by Elsa Hosk and valued at USD 1 million (approx. Rs. 8.4 crore). It was the last Fantasy Bra on the runway before 2026.