Some outstanding hits and some famous mishits, Kevin Costner has spent decades making his mark in Hollywood, and now, he has turned his attention to the world of perfumes. Kostner has teamed up with Milan-based niche fragrance house 19-69 to create a collection of three perfumes inspired by his personal memories, favourite places and defining moments. Interestingly, the collaboration began with a hotel body wash that Costner couldn't stop thinking about. Developed over two years with 19-69 founder Johan Bergelin, Kevin Costner's 19-69 Perfume Collection features three Extrait de Parfum creations: 19-69 After Hours, 19-69 Heritage and 19-69 Pacific Coast Highway. Here is a closer look at their fragrance notes, prices and stories.
Considered the signature fragrance of the collection, After Hours takes inspiration from a memorable Kevin Costner 1989 Vanity Fair photo shoot with photographer Helmut Newton. The scent brings together cypress, grape seed, bourbon, and nutmeg, followed by guaiacwood and vetiver. The result is a woody, spicy composition with a boozy warmth. Bergelin also describes it as a more intense interpretation of 19-69's Rainbow Bar fragrance, the very scent that first caught Costner's attention.
Inspired by Costner's ranch in Aspen, Colorado, Heritage is the warmer and more grounded fragrance of the trio. Cherry and violet leaves introduce the composition, while saffron and patchouli add a spicy, earthy dimension. Amber and vanilla give it a rich finish. Costner describes the scent as having a forest-like quality, drawing on the atmosphere of his home and its connection to family and nature. If you prefer fragrances with warmth, depth and a slightly woody character, Heritage is worth exploring.
A little fresher and brighter than its companions, Pacific Coast Highway draws inspiration from California's famous coastal route and the carefree spirit of the 1960s. Clementine and juniper berry create a lively opening, followed by basil and jasmine. Sandalwood and amber bring a softer, warmer finish. Costner associates the fragrance with the 1968 song Crystal Blue Persuasion by Tommy James and the Shondells, making this the collection's easygoing, sunshine-filled offering.
If you want to add one of these fragrances to your collection, all three are available in 7.5ml, 30ml and 95ml bottles. The 95ml versions of After Hours, Heritage and Pacific Coast Highway are priced at €600 each (approximately ₹60,000) on 19-69's official website. The fragrances are produced in France and are available for pre-order through 19-69's official website, with the first batch scheduled for delivery in late November 2026. The brand currently lists the prices in euros, and an India-specific price or launch date is yet to be announced.
From the Hollywood-inspired After Hours to the sunlit character of Pacific Coast Highway, these Kevin Costner fragrances is a personal take on perfumery. Considering it all began with a hotel shower, it is certainly an unusual origin story.