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Ferrari’s hijacking the Monaco Grand Prix vibes to flex after their wildest launch ever.
It’s been a polarising month for the Tifosi with mixed emotions being expressed for the first-ever all-electric, first ever 5-seater Ferrari, the Luce. But since it’s the Monaco Grand Prix weekend and we all know how that is equal parts theatre as it is racing royalty, Ferrari and HP have used the backdrop to unveil the Limited Edition Scuderia Ferrari AI PC by HP. Yes, a laptop that threatens to steal the show from Leclerc and Hamilton! But before you pull the trigger on the messenger, you may want to know what makes it worth the world’s biggest stage this weekend.
Developed over two years in close collaboration with Flavio Manzoni’s Ferrari Design Studio, this laptop is an exercise in material science. The chassis is entirely CNC-machined aluminium with a zirconium bath dipped in Rosso Magma, one of Ferrari’s signature hues of red. The suspended metallic particles in the finish create an illusion of depth that mimics molten lava under changing light. Its underbelly forsakes conventional metal for an unapologetic nod to Maranello’s engineering theater. By fusing structural carbon fiber with an expansive pane of Corning Gorilla Glass, HP creates a transparent "engine bay." This literal window showcases the dual-fan cooling layout and the laser-etched serial number, treating silicon like a classic V12 block. Thermals are managed via 2000 fluid-dynamic micro-perforations drilled directly into the glass. They pull air into the chassis, working in tandem with three-dimensional, parametric hinge louvers inspired by the F76 hypercar to bleed off heat while keeping the silhouette aggressively clean.
Under the Rosso Magma exterior sits an Intel Core Ultra X7 358H processor with Intel Arc B390 graphics, delivering up to 180 TOPS of AI computing performance. Memory runs to 64GB, storage to 1TB and the 14-inch 3K Tandem OLED touchscreen is good for gaming, design or of course, watching the Monaco GP in all its glory.
Each unit will arrive in custom packaging engineered to physically elevate the device toward the user in a Poltrona Frau leather sleeve, crafted from the same Italian hide that lines Ferrari car interiors. It is the kind of detail that separates a collectable from merchandise. June 12th is when HP opens orders for this limited edition run of just 4999 units and priced at $5599 (Rs 5,33,766 approximately). If you need to get on a prancing horse without four wheels, better get ready to play faster finger first.