Bentley's Bentayga is the World's Most Luxurious Coffee Bar On Wheels
The global brand partnership between the VW Group-owned British marque and the premium coffee and juice brand kicked off with a bespoke Bentayga journeying from Crewe to Copenhagen, celebrating coffee, culture, and craft.
Oct 10, 2025
How far would you go for a cup of coffee? Bentley has created a special bespoke Bentayga, which the brand unveiled in London at the end of last month, and will take it on an international road trip. What’s special about this road trip in this car is that the Bentayga has been converted to become the world’s most luxurious coffee bar, on wheels. And yes, wherever it will travel, it will celebrate coffee, culture, and craft.
This entire road trip is part of a programme to announce Bentley’s global partnership with premium coffee and juice brand Joe & The Juice, which was founded in Copenhagen, Denmark. The idea is to spark conversations over coffee and cars while enjoying premium coffee and juice.
“We wanted a global brand partner that would be completely unexpected. Our new partnership with Joe & The Juice is about fuelling our community with extraordinary coffee and extraordinary cars,” said Ben Whattam, Director of Marketing, Bentley Motors.
The unique Bentayga, painted Joe & The Juice’s signature pink, features a Mulliner-crafted coffee installation in the boot, which promises to deliver barista-level cuppas to coffee and car enthusiasts on the go. The mobile coffee bar features an integrated grinder, espresso machine, and fridge. This installation at the back of the co-branded Bentayga is done in such a way that the entire unit slides out of the car when stationary. Before getting on the move, it can be tucked in completely and seamlessly.
“The Bentayga represents our vision of connecting people through great coffee, design, and culture, and we are excited to share it with communities around the world,” said Kasper Garnell, Global Vice President, Joe & The Juice.