5 Whisky, Vodka, and Tequila Brands Linked To Shah Rukh Khan, Ajay Devgn, Ranveer Singh, Rana Daggubati And More

Celebrity spirits are no longer just about putting a famous face on a bottle. In India, actors and athletes are increasingly getting involved in the brands themselves, from developing premium whisky and tequila to launching entirely new categories. Shah Rukh Khan's D'YAVOL, Ajay Devgn's The GlenJourneys and Ranveer Singh's Rangeela are taking very different approaches to whisky and vodka, while Sanjay Dutt and Rana Daggubati are also getting into the business of building spirits brands. The result is a growing collection of Indian celebrity-owned brands that are as interested in positioning and provenance as they are in star power. What makes these 5 whisky, vodka, and tequila brands interesting is the variety. In other words, celebrity spirits are no longer following one very predictable recipe.

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D'YAVOL Whisky: Shah Rukh Khan and Aryan Khan

When Shah Rukh Khan and Aryan Khan entered the spirits business with D'YAVOL, subtlety was never really going to be the strategy. The brand has positioned itself firmly in the luxury spirits space, with D'YAVOL Inception whisky alongside other expressions.

It is arguably the most recognisable luxury name in this list, but the more interesting part is the ambition behind it: D'YAVOL whisky is being built as a broader lifestyle brand rather than simply another celebrity bottle.

ABV: 47.1%.

The GlenJourneys Whisky: Ajay Devgn

Ajay Devgn co-founded The GlenJourneys with Cartel Bros, taking the actor into the increasingly competitive luxury single malt whisky market. Its Indian Cask Series comes in Rum Cask, Bourbon Cask and Sherry Cask finishes, giving the brand a distinctly cask-focused identity.

And then there is the showstopper: the The GlenJourneys 21-year-old Pioneer Edition, bottled at 48% ABV and limited to 600 bottles.

ABV: 48%.

The Glenwalk Whisky: Sanjay Dutt

Sanjay Dutt is the celebrity name behind The Glenwalk, a Scotch whisky brand developed with Cartel Bros. The brand has since expanded its portfolio, including the newer Dominance range, which moves into higher-strength expressions at 40% ABV and more.

That makes The Glenwalk whisky particularly interesting in this lineup: it is not simply resting on the actor's name. It is actively expanding its whisky portfolio and experimenting with stronger, smokier and peated expressions.

ABV: 40%.

Rangeela Vodka: Ranveer Singh

If D'YAVOL brings the luxury whisky credentials, Rangeela brings considerably more colour. Ranveer Singh has partnered with ABD Maestro on Rangeela Contemporary Indian Vodka, a premium vodka positioned around a distinctly modern Indian identity.

Triple distilled and platinum chill filtered, Rangeela Vodka represents the newer wave of celebrity spirits, which are less about attaching a star to an established drink and more about creating a brand with its own personality.

ABV: 40%.

Loca Loka Tequila: Rana Daggubati and Anirudh Ravichander

Rana Daggubati and Anirudh Ravichander co-founded Loca Loka alongside entrepreneur Sree Harsha Vadlamudi. The premium tequila is produced in Jalisco, Mexico, while the brand brings an Indian creative sensibility to the category.

With Blanco and Reposado expressions, Loca Loka Tequila gives this list a welcome change of pace. After all, the celebrity spirits conversation in India is no longer confined to whisky.

ABV: 40%.

What makes these Indian celebrity-owned alcohol brands interesting is that they are not following one template. D'YAVOL is chasing luxury, The GlenJourneys is building around cask-finished whisky, The Glenwalk is expanding its Scotch whisky portfolio, Rangeela is taking on premium vodka, while Loca Loka is bringing Mexican tequila into the celebrity spirits conversation.