Tarang Arora's Favourite Watches Are the Ones That Tell Time in the Most Unusual Ways
Conversations with true watch collectors always hit differently. There is almost a spark that lights up the moment they start talking. That is exactly how Tarang Arora spoke to Robb Report India about his love for timepieces.
By Tanya Malik
Dec 10, 2025
You can't meet Tarang Arora in person and not comment on his wrist stack — a detail he proudly breaks down the moment you point at any piece. But what many don’t know about the creative force behind Amrapali Jewels is that his love for adornment extends far beyond jewellery; he also has a serious thing for watches.
In this piece of our Collector Series, we dive into our RR Circle member, Tarang Arora's journey as a watch enthusiast, the pieces that drew him in, the stories behind them, and what fuels his growing horological curiosity.
RR: How did your journey with watch collection begin?
Tarang Arora: It began when Amrapali started a boutique at Harrods. I fell in love with watches, and saw these watches in one of the best watch rooms in the world. This should be around 2011-12.
RR: Your first watch and the story behind it?
TA: My Dad gave me a few watches when I was young, but my first proper watch was a Franck Muller’s Crazy Hours Colour Dreams, which I bought after saving some money when I used to work in London at that time. I still have that, and I am still in love with its mechanisms.
RR: How is your taste in watches today?
TA: I am definitely a big Gérald Genta Fan. I love the shapes that he has done. But alongside what I love is anything with unusual complications, and an unusual way of showing time.
RR: Is it the brand or the storytelling that dominates your collection?
TA: I think the watch itself dominates my collection. It is neither the brand nor the storytelling. I have to love the look of the watch and the complication of the watch, the story behind that particular model. I think that is the most important thing for me, more than the brand also.
RR: What is the rarest or the most meaningful watch that you own?
TA: I don’t rarest of the rarest. Of course, Pateks are known to be the rarest, but because that’s also the demand today. And I think that’s the structure where a certain model pushes, and suddenly everyone’s after it. Something that would be rarest for me would be maybe a swatch, which I got when I was 14, which I loved. I think those pieces that I bought on a trip to Europe have the rarest memory for me.
RR: Which watch holds the most sentimental value for you?
TA: Definitely the childhood watches because they are all attached to trips and memories, they were gifts, so therefore they hold significant sentimental value for me.
RR: What's next on your watch wishlist and why?
TA: There is not one. There are multiple. At the moment, we are seeing a lot of Santos being relaunched. The Santos Reverse is a beautiful red timepiece, which was earlier called Santos Rewind. A beautiful watch. Really obsessed with it.