Reliance is Bringing Italian Label MAX&Co. to Mumbai, and We Have the Deets

Reliance Brands Limited (RBL), the retail powerhouse under Reliance Retail Ventures Limited, has announced a long-term master franchise agreement with MAX&Co., the contemporary Italian fashion label from the Max Mara Fashion Group. The move signals yet another strategic step in RBL’s mission to bring global luxury and premium labels to India’s rapidly evolving fashion landscape.

The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a phased national expansion across key metropolitan cities. The partnership brings to Indian shores a brand synonymous with effortless Italian style, youthful energy, and dynamic femininity, perfectly aligned with the aspirations of the modern Indian woman.

“MAX&Co. embodies a bold, modern expression of femininity, dynamic, joyful, and unapologetically individual a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, Executive Director of Reliance Retail Ventures Limited. “Its distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”

Founded in 1986, MAX&Co. has carved a niche for itself within the Max Mara portfolio, appealing to an audience that values versatility, craftsmanship, and creative flair. The brand operates over 400 stores worldwide and is celebrated for its mix-and-match sensibility, where timeless tailoring meets fresh, youthful design.

The upcoming Indian stores will feature the brand’s complete ready-to-wear and accessories collections, alongside its celebrated ‘& Co’ capsule lines, limited-edition projects co-created with artists, designers, and cultural icons. Each capsule underscores their commitment to originality and self-expression, blending global influences with Italian savoir-faire.

“We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for MAX&Co. in the region,” said Maria Giulia Prezioso Maramotti, MAX&Co.’s Brand Divisional Director and Max Mara Fashion Group Board Member. “India represents a vibrant, forward-thinking market—one that shares our passion for creativity, style, and self-expression. Our mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.”

Reliance Brands manages an enviable portfolio of over 1,590 stores across India and represents more than 90 international luxury and premium names, including Burberry, Balenciaga, Tiffany & Co., Tory Burch, Valentino, and Zegna. The addition of MAX&Co. to this roster underscores RBL’s continued dominance in shaping India’s luxury retail narrative.

With this partnership, Reliance Brands and Max Mara Fashion Group unite two worlds. Italian craftsmanship and Indian ambition, to dress a generation of women who define their style with confidence, individuality, and a distinctly modern flair.