Preppy chic and 'tenniscore' aesthetics show no signs of fading out. According to reports, 'tenniscore,' as a search term, clocked in a record high a few weeks ago on Google Trends. In fact, the 'tenniscore' fad has even made inroads into the wedding or bridal space with the growing popularity of tennis-themed events. With the U.S. Open kicking off in New York last week, it's hard to overlook the all-pervading tennis chic trend both on and off the court. Think preppy pleats and collared shirts, or picture Zendaya during her Challengers movie press tour.
From Gucci, Dior, and Hermes to active wear brands like Beyond Yoga, Lululemon, and Vuori, designers have reimagined sporty chic in their respective handwriting. Lacoste's tennis heritage dresses, Tory Burch's jersey numbers, and Dolce & Gabbana's ribbed knit polos come to mind instantly. Miu Miu's drill visors have emerged as the season's 'it' accessory. Moreover, with heat and humidity still showing no signs of easing, a pleated tennis mini and a polo tee, along with a baseball cap and trainers, make the ultimate investments. Not surprisingly, luxury brands are acing the trend with great gusto.
Gucci
A case in point is Gucci’s ongoing collection that evokes sun-drenched leisure and cinematic elegance. Inspired by archival codes and the House’s first tennis-infused offerings from the 1970s, the collection celebrates the timeless allure and effortless confidence of the sport’s lifestyle.
Featuring sports-inspired ready-to-wear, handbags, and accessories, the Gucci Tennis collection reflects the lifestyle of the tennis world. Women’s styles are crisp and pleated, accented with the signature web stripe as a stylistic reinterpretation of classic tennis whites. Men’s polo shirts channel a 1970s attitude with clean-cut, pronounced collars. Accessories add a retro touch with headbands and metallic aviators, while handbags and duffle bags crafted in GG monogram canvas with leather trim echo the House’s heritage of sport-infused craftsmanship.
The limited-edition Gucci x Head racket highlights the House’s longstanding connection with the tennis world through a bold design that blends performance with distinct design elements. The frame is adorned with Gucci’s web stripe, while the red string bed features the Interlocking G emblem at its centre. Designed for a balanced blend of power and control, the Speed MP racket includes an anti-vibration dampener, uniting technical performance with unmistakable style.
Hermès
These trainers from Hermès Collection AW25 are crafted with the maison's signature craft-centric métier. Comfortable and sturdy, they can be worn round the clock. They pair effortlessly well with any daytime look, and perhaps, work for nighttime too, with some outfit tweaks.
Dior Men
Dior x Lewis Hamilton capsule features technical jackets, and polo tees with recurring CD motifs. Moreover, with its ultra-contemporary silhouette, the new B33 sneakers invite urban exploration.
Another case in point is Dior Men's guest Lifestyle capsule by Lewis Hamilton, which merges street-wear aesthetic with sophistication in daring pieces with bold volumes. The collection features jackets and coats, bringing innovative tailoring with sportswear allure to the fore. These pieces are thoughtfully paired with refined knitwear, comfortable sweats, classic shirts, and reflective tracksuits.
Christian Louboutin
The Christian Louboutin Mooncrest Cap brings elevated street style to life with its sleek silhouette. The front features an embroidered crest detail, while the adjustable strap ensures comfort and versatility. Perfect for off-duty days, city strolls, or adding a touch of luxury to weekend wear, the Mooncrest Cap effortlessly blends sporty ease with designer flair.
