Quiet luxury is still having a moment with global design houses embracing subtle logo detailing and going back to the essence of craft. The likes of Loewe, Zegna, Hermès, Dior, Bottega Veneta, and Canali have reimagined luxury in their newest offerings by showcasing pieces that celebrate artistic details, a clever but subtle take on the house codes. Think textiles like double-faced cashmere, earthy linens, and exquisite handbags that share unique stories steeped in art collaborations, history, and pop culture references.
Take the Loewe universe, for instance. A far cry from the uninhibited logo mania, Loewe has been unfailingly committed to supporting artists and creators. A great reference point is the Loewe's Madrid bag, which is the newest bag from the house and an ultimate expression of the 179-year-old brand's leather atelier’s savoir faire. The house artisans select differing weights of supple calfskin with an exceptional hand feel to achieve soft pleats and a tactile trapezoid form. Lined in nappa leather, the bag is exceptionally refined. Moreover, a sleek Pebble fastening, asymmetric zip, pleated sides, and soft shoulder padding combine for a day bag that can be worn crossbody or on the shoulder, or even carried handheld. If one looks at the recently showcased menswear SS 26 collections, they all nod in favour of understated luxury.
These are some brands that are owning quiet luxury:
Brunello Cucinelli
Digital creator and luxury buyer Ishita Chopraa, who recently hosted an Amiri preview in New Delhi sees quiet luxury being promoted as a concept as opposed to merchandise. "Hermès has always been about quiet luxury. Brunello Cucinelli also upholds understated luxe. When you wear Brunello's knitwear, you know it's been crafted with care and precision. Amiri's recent offerings, too, are logo-less, trans-seasonal pieces, which speak of longevity. Tod's and Ralph Lauren are other two labels which have consistently owned quiet luxury space," she says.
Hermès
Nothing spells quiet luxury better than Hermès. The house's Men’s Summer 2026 collection, created by Véronique Nichanian, embodied laidback luxe in totality. Picture straight lines, sharp angles and neat contours. This collection celebrated the spirit of summer in the city. Putty, kraft, coffee, caramel, and ficelle tones came enhanced by a deep burgundy, an intense vanilla, and a flash of mint green. The streamlined silhouettes were rooted in weightlessness. The leather’s openwork weave carves out a shoulder and the side stripe of a pant leg, unfurling unabridged on latticed shirts. Double lines top-stitched, as on ribbed saddles. The house proposed a canvas for travel, with shirt-jackets—jackets that are neither quite blousons nor windbreakers. Moreover, loose, short-cut trousers were presented with rope-soled, open-toed sandals that extend the leg.
Bottega Veneta
Moving beyond object and toward expression, Bottega Veneta's recent offerings centre on hand gestures as a visual metaphor for Intrecciato, the house’s iconic weaving technique.
The house's newest campaign states, “Craft is Our Language." Intrecciato is one such symbol of interconnectedness, exchange, and the collective spirit that has defined the brand since 1966.
Also worth mentioning is the house's emblematic Andiamo bag which has been spotted recently on the likes of Pedro Pascal. Introduced in the Summer 23 collection, Andiamo embodies the spirit of forward motion through its evolved Intrecciato weave, crafted in paper-thin calf leather with a fully woven finish inside and out. The design is anchored by a signature metallic knot, a long-standing house motif that nods to the brand’s roots in Venice and the city’s rich history of seafaring exploration.
Dior
For the Dior Autumn-Winter 2025-2026 Ready-To-Wear collection, Dior unveiled a new accessory: the D-Motion bag. Adorned with the 'macrocannage' motif—an iconic Dior symbol—this unique creation, with its supple curves, is the result of exceptional savoir-faire. A tribute to the art of detail so dear to Monsieur Dior, the bag is enhanced with delicate finishes, such as the D-I-O-R charms that add an extra touch of elegance to the overall design. This new object of desire features an adjustable strap for comfortable carrying—on the shoulder or crossbody—and a drawstring for added practicality. In smooth or crinkled leather, this model comes in a range of captivating colours, including black and light gold for the medium size; and black, ecru, and powder pink for the small size.
Canali
Inspired by retro cars, Canali's Spring Summer 26 collection embodies extra light precision of tailoring seen across suits and blazers. The Nuvola suede trench coats and blousons are also light as a feather. Weightlessness and texture are key in items are meant for hopping in and out of the car.
Matching boiler jackets or shirts and trousers suggest an idea of broken suit. They are cut in sophisticated fabrics that may be as sturdy and practical as denim but are, in fact, made using fine wool or even Impeccabile. Shirt jackets and outerwear are enriched with braided leather trims directly inspired by wheel covers; the crochet of driving gloves turned into jumpers. The iconic Freccia pattern is rendered in macro or micro jacquard on knitted polos and crew neck jumpers. Evening wear is louche and liquid, and comes in unexpected hues.
Zegna
Zegna has always been the epitome of a distinctive superlative luxury. Take the brand's Spring Summer 26 showcase, for instance, which emanates elegance in washable leathers. Think a silk suit weighing just 300 grams, lightweight knitwear, and supple linens. The show opened with super light linen, and poplin and silk suits and shirts in washed-out stripes. No flashy logos or brand lettering screaming; instead, it exudes a style that can be worn and re-worn anywhere. The brand's artistic director Alessandro Sartori proposed a closet comprising chore jackets, and triple stitch sneakers in second skin leather, canvas, suede, and deer skin.
