What Men Are Wearing In 2025, Our Fragrance Forecast

It's 2025, and the modern man refuses to be put in a box. One day, it’s a morning in a power-packed boardroom, and the next, it's off duty at an outdoor cafe in Europe. Indeed, life today is multi-faceted, so why should your fragrance be any different? Well, 2025's men's fragrance launches so far do not disappoint. They range from crispy citrus blends to seductive leathery accords, truly reflecting the dynamic spirit of modern life. From a fresh debut by a football legend to bold iterations of beloved classics, there's something for every man—and his every mood.

Burberry Hero Parfum

Intense Burberry marks a new chapter in its Hero story with the Hero Parfum Intense crafted by Aurélien Guichard. “My inspiration for the Hero Parfum Intense was to build a new intensity synonymous with a natural sensual strength. In this deeper version, textured dry-down notes contrast with the first vibrant impression to create a feeling of depth through dark, precious, and intense notes,” says the perfumer of his latest composition. And so, top notes of leather meld with a trio of cedarwood oils at the heart. It all culminates in a warm, lingering trail of rich leather, creating a scent that is both commanding and magnetic.

Price: INR 13,350 for 100 ml

Azzaro Eau de Toilette Intense

Azzaro’s latest fragrance takes the house's signature fougère-ambery accord and amplifies it with fresh woody accents. The fragrance was designed to mirror a man who is both self-confident and charismatic. Opening with zesty green Mediterranean bergamot, the scent unfolds into warm, aromatic lavender from Provence, before settling into a rich, woody moss liqueur accord. The result is a bold, multi-layered blend that evokes confidence and sensuality.

Price: INR 6,760 for 50 ml; INR 9,000 for 100 ml

(From left): Messi Eau De Parfum; Baldessarini Uomo

Messi Eau De Parfum

A fragrance by the man himself certainly deserves a mention on this list. Created by master perfumer Frank Voelkl of DSM-Firmenich, Lionel Messi's first fragrance was designed to reflect the legendary footballer's quiet strength and enduring impact. Top notes of cardamom, apple leaf, and cypress bring freshness and energy, while leather, iris, and lavender at the heart add more layers. A base of vanilla bean, cedarwood, and patchouli brings it all together.

Price: INR 6,000 for 100 ml

Givenchy Gentleman Society Eau de Parfum Ambrée

With Eau de Parfum Ambrée, Givenchy introduces the most flamboyant member to its Gentleman Society lineup. The fragrance is unapologetic, envisioned as a scent for those who live life in the spotlight. An oriental woody fragrance, it opens with a warm, spicy blend of nutmeg, clary sage, and juniper berries. At its heart, a fusion of sandalwood and dual vetiver notes from Madagascar and Haiti adds richness. The dry-down reveals an intoxicating base of Madagascar vanilla, tobacco, and Peru balsam. According to its makers, the fragrance isn't just about refinement, but rather about celebrating individuality and artistic expression, capturing the free spirit of the new gentleman.

Price: INR 10,600 for 60 ml; INR 14,100 for 100 ml

Jaguar Era Reloaded

When it’s an offering from Jaguar, you can expect a bold and racy fragrance, and the Jaguar Era Reloaded is just that. The fragrance is fresh and invigorating, perfect for the man who’s always on the move. A zesty burst of Brazilian orange and Sicilian lemon set the tone. The heart is composed of a lively blend of pineapple, pink pepper, jasmine, nutmeg, melon, apple, and peppermint. It all settles with a rich and warm base of sandalwood, tonka bean, vanilla, caramel, musk, patchouli, cedarwood, and amber. The result? A sophisticated fragrance that’s equal parts uplifting and grounding.

Price: INR 5,900 for 100 ml

Baldessarini Uomo Long Lasting Men Eau De Toilette

Luxury German brand Baldessarini returns with Uomo, a robust and long-lasting fragrance that blends timeless woody notes for a classic, masculine fragrance. The composition opens with a vibrant burst of bergamot, basil, and pink pepper, followed by a heart of lavender and orange blossom. The base is a bold blend of patchouli, olibanum, and leather—all together creating a scent that’s understated, yet powerful.

Price: INR 6,300 for 90 ml