https://www.robbreportindia.com/food-and-drink/spirits/smoke-lab-serpentine-summer-party-london-sanya-v-jain https://media.assettype.com/robbreportindia/2026-06-19/u0pjhz8v/Prada-17.jpg Smoke Lab is entering the UK through culture, not commerce. https://media.assettype.com/robbreportindia/2026-06-16/v4w0rfs9/Karma-4.jpg The Serpentine partnership positions Smoke Lab beyond the spirits category. https://media.assettype.com/robbreportindia/2026-06-16/kljqkhcz/Karma-6.jpg The brand aims to present a contemporary, design-conscious version of India. https://media.assettype.com/robbreportindia/2026-06-16/vhk43sqi/Karma-5.jpg Indian Basmati rice is its key differentiator in a crowded vodka market. https://media.assettype.com/robbreportindia/2026-06-16/l8py4lk6/Karma-7.jpg The broader ambition is to demonstrate that Indian luxury brands can participate in global conversations as peers, Sanya shares. robbreportindia en 2026-06-22T05:30:00.000Z Sanya V Jain On Taking Her Indian Origin Vodka Brand Smoke Lab To London's Iconic Serpentine Summer Party Smoke Lab, Sanya V Jain, Serpentine Summer Party, London, Serpentine, Indian vodka, UK