RR Recommended: Varun Jain’s Must-Experience Automobiles for Discerning Collectors

At a time when India is steadily redefining its presence on the global luxury map, Varun Jain is among the entrepreneurs pushing that shift. The founder and CEO of NV Group, Jain is best known for Smoke Lab, India’s first premium homegrown vodka, a label that has found favour with international tastemakers and discerning drinkers alike. His approach is rooted in a simple but disruptive idea: India should no longer be seen only as a consumer of premium spirits, but as a credible producer of world-class liquor.

Varun is just as passionate about cars as he is about his brand, so we turned to him for his top car recommendations. In conversation with Robb Report India, Jain shares his perspective on the most luxurious automobiles every serious collector should experience, drawing from his own extensive and discerning collection.

1. LaFerrari

Ferrari’s first hybrid hypercar remains a benchmark for modern performance collecting. With its Formula 1–derived HY-KERS system and sculptural aerodynamics, the LaFerrari represents the moment Ferrari bridged raw emotion with future-facing engineering. Extremely limited and increasingly elusive, it is less a car and more a defining chapter in automotive history.

2. Ferrari 812 Competizione

The 812 Competizione distills Ferrari’s naturally aspirated V12 philosophy at its absolute peak. Lighter, louder, and more aggressive than the standard Superfast, it celebrates mechanical purity in an era moving rapidly toward electrification. For collectors, it stands as one of the last great front-engined V12 Ferraris.

3. Range Rover Vogue SV

Understated yet unmistakably elite, the Range Rover Vogue SV balances bespoke luxury with everyday usability. Hand-finished interiors, subtle customisation, and commanding presence make it the quiet counterpoint to more extroverted exotics—a reminder that true luxury often speaks softly.

4. Ferrari SP3 Daytona

Part of Ferrari’s Icona series, the SP3 Daytona is a design-led homage to Ferrari’s endurance racing legacy. With its naturally aspirated V12 and dramatic, roofless silhouette, it exists at the intersection of nostalgia and modern craftsmanship. Ultra-limited and instantly recognisable, it is as much rolling sculpture as it is performance machine.

5. 1952 Mercedes-Benz 300 SL

Few cars carry the historical weight of the 300 SL. Born directly from motor sport success, it represents the foundation of Mercedes-Benz performance mythology. Owning one is less about driving and more about stewardship—preserving a cornerstone of post-war automotive excellence.

6. Bentley Arnage Brooklands

The Arnage Brooklands captures Bentley in its most muscular, old-world form. With its immense V8 and traditional craftsmanship, it reflects a time when luxury saloons prioritised torque, presence, and hand-built character over digital refinement. A connoisseur’s choice, rooted in heritage rather than trends.

7. Rolls-Royce Drophead Coupé

Often considered one of the most beautiful Rolls-Royces ever produced, the Drophead Coupé combines yacht-inspired design with unmatched craftsmanship. Its teak rear deck, effortless V12 power, and open-top elegance make it a study in relaxed opulence - luxury without excess.

8. Maybach 62

The Maybach 62 represents a bold era when comfort was engineered without compromise. Designed for rear-seat supremacy, it prioritises space, silence, and presence above all else. Today, it stands as a symbol of discreet power and old-school luxury that predates the current wave of ultra-luxury branding.