Tea, Reimagined: 10 Luxury Tea Brands Crafting the Finest Brews

For centuries, tea in India has been a staple — sipped from chipped mugs at railway stations, boiled to oblivion in roadside kettles, and passed around in silver trays in drawing rooms. It has been democratic, accessible, and largely utilitarian.

But the humble chai is quietly, but surely, transforming.

Today, a new wave of bespoke Indian tea brands is reimagining the leaf for the luxury palate. These are teas meant not just to be consumed, but also savoured. Hand-plucked, single-origin, often wild-foraged and sometimes aged like whisky, they are brewed with intention, designed to tell a story, and wrapped in packaging as artful as the blends inside.

Welcome to a brand-new face of tea - one that comes with tasting notes and even a provenance card. These 10 tea brands will make you sip, savour, and seriously upgrade your chai game.

1. No 3 Clive Road

If you’ve ever attended a fancy tea party in India, you’d probably find beverages by No. 3 Clive Road on the menu. From Madurai Masala Blend and Darjeeling to Aurangzeb Blend and Smoked Cocktail Tea, the brand offers a rare selection of teas, along with a range of cool accessories like chai glasses, carafes, strainers, and more. Expect only the finest full-leaf teas, handcrafted in small batches in this New Delhi-based atelier started by Radhika Chopra. 

2. Tea Trunk

Tea Trunk’s Long Island Green Tea is a hot seller among tea addicts. Its minty freshness combined with a zesty orange flavour is just the pick-me-up you need at the beginning of the day. But it’s the sheer selection of teas on offer here that will make you feel like a kid in a candy shop - there’s green tea, white tea, black tea, Oolong tea, and matcha, in a variety of combinations and flavour profiles.

3. Sancha Tea Boutique

India's oldest artisanal tea brand, this one has been in existence since 1981. Created by master tea taster Sanjay Kapur, Sancha offers more than 100 varieties of award-winning teas. Here, each tea blend is personally curated by seasoned tasters who sample thousands of batches to bring you the finest teas — from single estate tisanes to award-winning blends infused with natural spices, herbs, and flowers. Though all their teas are delicious, Sancha’s specialties include the Grand Cru Assam Bourbon Tea and the Sleeping Beauty Tea. 

4. Jugmug Thela

Offering chai - and everything to do with chai - Jugmug Thela was born out of founder Jiten Suchede’s passion for tea from around the world. Placing itself high on the sustainability barometer, Jugmug Thela sources all its Indian ingredients directly from farmer groups and small businesses across the country, thus reducing the dependency on middlemen and guaranteeing a fair price. This theme finds its way in the cafe as well, which is made out of waste and discarded material – including wood, brick, glass, and metal. Their Three Flower Tea, Yogi Tea, and Double Mint Tea should not be missed.

5. Goodwyn Tea

Born out of a three-decade-old family business from Kolkata, Goodwyn tea plantations are located at Tinkharia, Sonajuli and Dhullie in Assam. Offering a tea farm-to-tea-cup approach, the brand offers black, green, herbal, Assam, and Darjeeling teas. Bestsellers include the single-origin Assam Tea, the Calming Chamomile Tea, and the Oolong Rose Tea. 

6. Dancing Leaf Tea

Dancing Leaf is a curator of fine artisanal teas, teaware, and luxury giftware. Known for crafting exquisite teas, spices, and herbs for mind-body wellness, the brand offers teas for conditions such as menopause, prostate care, immunity, PCOS, and urinary tract health. Founded by tea sommelier Nandini Mehta in 2013, this Mumbai‑based atelier offers blends sourced from Darjeeling, Assam, artisanal oolongs from Taiwan, and ceremonial-grade matcha from Japan. It also offers India’s first monk fruit-based iced tea. 

7. Tea Treasure

Tea Treasure’s collection of handcrafted lifestyle teas comes in a variety of styles, including rooibos, Oolong, fruit, herbal, and green tea. What sets Tea Treasure apart is its elegant intersection of utility and indulgence. The pyramid tea bags allow the full leaf to unfurl, inviting both aroma and essence to breathe—turning a quick routine into a mindful moment. Beyond these varietals, the brand also addresses real-life concerns, offering specialised blends for sleep, digestion, immunity, stress relief, women’s wellness, and weight balance.

8. Motley Brew

Part of the larger Motley Brew atelier—celebrated for its coffee and tisanes—their tea collection is a carefully curated combination of high-elevation single estates, wellness-forward blends, and delicate infusions that speak to the luxury palate. Their teas, ranging from Nilgiri-grown organic green tea enriched with Tulsi, Ginger, and Himalayan Mint to rare Blue Mountain Oolong made in limited batches, are all sourced ethically from Rainforest Alliance-certified estates and small Himalayan growers. 

9. The Hillcart Tales

The Hillcart Tales is a legacy steeped in both history and artistry. Sparked by Ashutosh Ghosh’s childhood wanderings along Hillcart Road in Darjeeling, this atelier has been handcrafting rare tea blends for over a century, rooted in the region’s dewy muscatel and floral heritage. The tea leaves are plucked with surgical precision, sourced directly from auction and private gardens, then whisked into unique flavours by master tea blenders. Their blends arrive in handcrafted muslin sachets nested in sustainable tins or capsules, each accompanied by poetic quotes.

10. HimHerbs

Nestled in Raja Ka Bagh at the foothills of the Kangra Valley, Himalayan Amrit (aka HimHerbs) blends ancient Ayurvedic wisdom with modern refinement. Founded by Ajay Mahajan, the brand’s journey began when a sage named Swami Sarvanand Ji offered him “the nectar of the Himalayas”—an aromatic herbal blend meant to be a daily tonic. Today, HimHerbs processes its teas and honey with ritualistic precision. Herbs are gently shade-dried, preserving their aromatic potency and healing essence. Their offerings include classic herbal teas and pure honey, continuously expanding into botanical infusions, kombucha, iced teas, and essential oils.