From fancy fashion districts with artisan workshops, to cobbled streets lined with vintage stores, Florence has it all. Amidst sunny vineyards and historic castles, make your way to The Mall Firenze, a high-end shopping destination, where wares from luxury brands are waiting to offer what can only be defined as a luxury fashion lover’s dream. On a recent visit to this shopping destination, fashion photographer Sasha Jairam explored The Mall Firenze’s elegant arcades and scenic surroundings, turning a day of discovery into a celebration of craftsmanship, style, and storytelling.
The Mall Firenze was introduced in 2001 by The Mall Luxury Outlets as its flagship lifestyle destination for luxury brands. A relatively short drive from the city centre, nestled in the Tuscan hills, The Mall Firenze’s commitment to offering a bespoke shopping experience, while showcasing the best of Italian craftsmanship has made it a unique attraction for the discerning global shopper.
In 2019, the brand further expanded its reach by introducing The Mall Sanremo that offers a luxe retail experience with a Mediterranean flair on the famed Riviera dei Fiori near the French Riviera. From personalised shopping assistance to colour-analysis sessions with a dedicated image consultant, The Mall Luxury Outlets has mastered the art of offering unique shopping experiences.
The Mall Firenze is home to a collection of 37 luxury high-fashion brands including Gucci, Alexander McQueen, Bottega Veneta, Fendi, Armani, Roberto Cavalli, and Ferragamo, to name a few.
Robb Report India invited celebrity fashion photographer and avid traveller Sasha Jairam to experience The Mall Firenze. “I had arrived in Florence with an extra empty suitcase (a strategic move, of course), and [later] my luggage would just not close!” she says.
Against the backdrop of Tuscan views, punctuated only by espresso breaks, Jairam had plenty of time to indulge in some much-needed retail therapy. “I was running from store to store—doing what I do best: shopping, laughing, and living my la dolce vita fantasy,” says Jairam.
The personalised shopping assistance elevates your retail experience. Imagine having your own style-savvy shopping companion who caters to your every whim: whether it’s finding a specific item or helping style an outfit you’ve already chosen. The luxury outlet format of The Mall Firenze allows you to find your favourite designer pieces in a wide range of styles and sizes at special prices.
Want more? They also have expert image consultants, who can help identify the colours that are best suited for you, courtesy an individual colour-analysis session.
When in Florence, the best check-in address is Hotel Savoy by Rocco Forte Hotels. Behind its neoclassical façade, the landmark blends old-world grandeur with contemporary Italian design by Olga Polizzi—marble mosaics, bespoke furniture, and art celebrating the city’s Renaissance spirit. The rooms look out over terracotta rooftops, while the hotel’s restaurant, Irene, offers Tuscan flavours. With its location and brilliant service, Hotel Savoy is Florence’s most stylish address. roccofortehotels.com
As a guest, you can enter the Welcome Lounge before embarking on your shopping sojourn. Reserved for a select few, the VIP Lounge by Poltrona Frau is a stylish relaxing area set in an authentic Tuscan country house.
Aside from shopping, The Mall Firenze also allows for a range of experiences. Their concierge service can arrange for a taste of Tuscan traditions and rituals. From learning olfactory secrets in a perfumery session to their couples’ spa complete with Roman baths and innovative treatments, there are several ways to unwind over a laid-back weekend.
That’s not all! Tuscany is renowned for its rich culinary heritage—and you can discover the region’s cuisine in many ways including a guided truffle hunt on a private harvest ground followed by a traditional Tuscan lunch, cooking classes where you can learn how to make pasta dishes, wine-tasting sessions where you can sip local wines with a professional sommelier, and cocktail-making sessions with locally sourced ingredients.
With its high-end designer brands, all-inclusive concierge service, coupled with the allure of the Tuscan countryside and the region’s culinary heritage, The Mall Firenze stands out among luxury retail experiences.
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