Breitling’s latest launch sees a collaboration with professional footballer Erling Haaland, resulting in three limited-edition iterations of the Chronomat. The new Erling Haaland Signature Chronomat collection features meteorite dials cut from Muonionalusta – an ancient space rock formed over 4.5 billion years ago in the heart of a dying star and discovered in the icy moraines of northern Sweden. Each dial, etched with naturally occurring Widmanstätten patterns, is unrepeatable. As Haaland puts it, “You’re never going to see the same watch on someone else’s wrist.”
The collection consists of two public models and one ultra-exclusive edition reserved only for Haaland and his inner circle. At the heart of the collaboration is the Chronomat, Breitling’s icon since 1983, originally designed as a comeback to mechanical chronographs at a time when quartz watches reigned. Inspired by a custom piece created for the Italian aerial squadron Frecce Tricolori, the Chronomat’s signature features (its robust build, four-rider tab bezel, and rouleaux bracelet) carry through in these contemporary iterations.
Two models are being offered to the public. The first of the limited editions is the Chronomat Automatic GMT 40 Erling Haaland, housed in stainless steel with a platinum bezel and limited to 500 pieces. It pairs the celestial meteorite dial with a red-gold GMT hand, Haaland’s initials on the seconds hand, and an engraving of his signature goal celebration on the caseback alongside the inscription “ONE OF 500” and “ERLING HAALAND 9”. Buyers can opt for either a classic steel bracelet or a black rubber strap styled like the rouleaux.
The second version, the Chronomat B01 42 Erling Haaland, is limited to 250 pieces. It is constructed in 18k red gold and features a meteorite dial with black chronograph subdials. Inside is the COSC-certified Breitling Manufacture Caliber 01, which offers a 70-hour power reserve. The sapphire caseback reveals the movement and includes engravings similar to the GMT model: Haaland’s initials and jersey number.
The third reference, ONE OF 5, will not be made available to the public. Reserved exclusively for Haaland and a select group, it is also crafted in 18k red gold and features a meteorite dial. The case side is engraved with Haaland’s name and jersey number, while the caseback includes an image of his “Lotus” goal celebration pose.
All models are packaged in a wooden box and accompanied by a signed note from Haaland.
For Haaland, the collaboration was more than just lending his name. “I wanted something one of a kind,” he says in an issued statement. “The Chronomat just clicked. It’s clean, all metal or with a rubber strap – it lets you go bold with the dial. And the meteorite makes each one different.” Breitling CEO Georges Kern echoes the sentiment: “Erling plays like he’s from another planet, so when we talked about materials, a meteorite dial was the perfect fit.”
Haaland was involved in the design process, including the selection of materials and case configurations. According to Breitling CEO Georges Kern, the use of meteorite aligns with the concept of creating a timepiece that stands apart materially and visually.
First introduced in 1983, the Chronomat marked Breitling’s return to mechanical chronographs at a time when quartz dominated the market. Originally developed for Italy’s Frecce Tricolori aerobatics team, the Chronomat’s defining features include a rotating bezel with four rider tabs and a distinctive rouleaux bracelet. These new editions maintain the model’s visual and technical codes while introducing meteorite—a material rarely seen in the brand’s portfolio.