Imagine a movie theatre with a 75-foot screen for total and utter immersion, but with the picture quality and colour fidelity that rivals your 75in OLED telly at home. At Allu Cinemas, this is already a reality, thanks to its Dolby Cinema screen that is the largest in India and the second largest in Asia.
It goes beyond being just a regular movie theatre and becomes a sensory experience. It utilises dual custom-made Dolby Vision 4K RGB laser Christie projectors working in tandem to pump out an astonishing 108 units, which, for a screen this size, is enough to make you squint every time Michael’s glove catches a camera flash. Like an OLED TV at home, it delivers pure, inky blacks rather than the muddy dark greys audiences have grown accustomed to.
Sound is treated with equal architectural precision with a 64-channel, 78-speaker Dolby Atmos configuration that treats sound as a three-dimensional object, moving elements seamlessly across a pitch-black auditorium designed specifically to eliminate ambient light scatter.
But the sheer physics of this space is only half the story. The existence of this screen in Hyderabad underscores a massive structural shift in Indian cinema. South India regularly drives roughly 40 per cent of the country’s total box office revenues, propelled by a highly tech-literate audience that actively demands premium formats.
With producers turning into exhibitors like Allu Aravind directly investing in the exhibition pipeline, it creates a distinct economic landscape. Augmented by hero-worship and a strong affinity to the stars and their family, this business model goes beyond the accepted laws of economics, and Allu Arvind is keen on maintaining a strict quality control even while potentially franchising the chain to other parts of the country.
In this exclusive video feature, we go behind the scenes of the projection room and into the office of Allu Aravind to learn about what makes this venue the new benchmark for the big screen.