How Piyush Suri and Neetica Pande's Nooe is Giving Workspaces a Luxury Upgrade

We spend most of our waking hours in our workspaces, so why shouldn't they feel as luxurious as our homes? From bags to notebooks and everyday stationery, Piyush Suri and Neetica Pande's brand Nooe is treating work essentials with the seriousness they deserve. With its Scandinavian-inspired aesthetic, Nooe is redefining the look and feel of our work environments.

How would you define the core values that guide Nooe's ethos?

NOOE is a design-first brand built for the modern creative class. Our core belief lies in producing iconic, original designs that blend with functionality for everyday creative rituals. Our brand is made for the creative tastemaker who values aesthetics, feature innovation, and material tactility. For our audience, NOOE is not just a product, but a signal of taste, identity, and creative excellence. Our approach to design is intertwined with our brand. The core values of our brand/design ethos are meticulous design, functional luxury & sustainability.

Can you walk us through the materials you use and the steps taken to ensure that the products are sustainably produced?

Materials mean to us what ingredients mean to a chef. Using quality materials for us comes with the responsibility we have towards our supply chain and environmental sustainability. We look at several factors here, like how eco-friendly the material is; environmental certifications available from the suppliers, post-usage footprint, etc. We like to believe high-end shouldn't mean near-end.

Each action of our design process and supply chain is carefully planned to produce minimal waste. More than ninety percent of our hard products use natural certified materials and/or recyclable metals like Aluminium to produce low-impact post-user consumption. For our carry range, we use environmentally certified PU, produced in a SEDEX-certified factory.

In your view, what truly defines luxury stationery, and how do you position your brand within that space?

I’d reframe that a little — we’re not a stationery brand. We design tools for modern creativity — whether it’s a desk set, stationery, or a bag. To me, modern luxury is different than traditional luxury in many ways.

While traditional luxury is about craft, modern luxury is about performance. Traditional luxury is about retaining material legacy; modern luxury is about material innovation. Traditional luxury is about exclusivity; modern luxury is about inclusivity, driven by deep design intentionality and features built for modern habits.

We position NOOE as a modern, accessible luxury brand. One that is relevant to the current theme of personal growth and creativity.

What design challenges do you face when balancing minimal aesthetics with functionality?

We consider ourselves an emotive design brand. This approach, while an extension of being minimal, focuses a lot on balanced aesthetics that grow on you as you begin to notice the product every day. We are a brand with no corners. Every curve, recess, and edge is carefully designed to create visual ecstasy. This makes things very difficult to produce. There is more time needed, more precision, a lot more development cost, and increased production costs for us.

How do you see your brand evolving in the global luxury stationery landscape?

Our vision is to build the world’s most beautiful portfolio for modern creative work — from your desk, the tools you use, and how you carry these.

We believe we have a unique brand positioning to win globally. Most brands cluster around fashion (“luxury look”) or tech/utility (“organisation / multi-pockets”); NOOE aims to bridge both worlds – products that are tastefully designed with exquisite materials and are feature-rich, both.