There is something innately artistic about India. From bustling metropolises to the quietest corners, art lives and breathes here. Woven into the fabric of daily life, it remains a cultural constant, regardless of scale. So, when a global luxury house that champions similar values steps into the Indian landscape, it becomes more than just a market move; it is a deeper cultural alignment.
L’objet, the luxury design and fragrance house founded by Elad Yifrach, made its grand debut in India this May with the launch of its flagship boutique at The Chanakya in New Delhi. The brand was brought to the country by Samir Modi of Modi Enterprises. Yifrach’s bond with India spans over 16 years, and the national capital holds a special place in his heart. Bringing L’objet to Delhi felt like a natural extension of that bond, he shares.
“India’s aesthetic is a beautiful blend of heritage and modern expression, constantly evolving yet always rooted in something timeless. That mirrors our own creative philosophy,” Yifrach notes.
L’Objet was born out of a gap Yifrach identified in 2005 when he couldn’t find the kind of objects he envisioned for his interior design projects in Los Angeles. Today, the maison is celebrated globally for fusing artisanal craftsmanship with contemporary design. Its arrival in India marks a key moment for the country’s luxury design enthusiasts.
L’Objet’s foray into India has been seamless, rooted in Yifrach’s deep resonance with the country’s rich heritage of hospitality. “At L’Objet, I love designing for entertaining moments, for creating beautiful tables and shared moments. There’s a natural alignment between how we approach beauty and how it is celebrated in Indian homes,” he reflects. He also emphasises how colour is becoming increasingly central to L’Objet’s design language, an element that resonates strongly with Indian artistry.
Coinciding with its India debut, L’Objet celebrates its 20th anniversary with a second collaboration with Fortuny, the iconic Venetian textile house. The new collection spans dinnerware, home décor and games.
“This second chapter of our collaboration is a reflection of how both brands have evolved. We wanted to honour Fortuny’s extraordinary legacy— its patterns, textures and Venetian roots—while expressing it through the materials and techniques that define L’Objet today. Since our first collaboration in 2011, we have grown significantly in our craft, and this collection allowed us to apply everything we have learned. It was about revisiting the past with the creative and technical ability to push it further,” explains Yifrach.
Two pieces stand out for him: The Bar Tray, which he calls functional furniture wrapped in a Fortuny fabric treated with revolutionary nanotechnology to make it water and weather resistant; and The Dessert Plate, which features an original Fortuny archive pattern interpreted in ceramic with 24k gold and a rich patina finish.
Continuing on the subject of design, Yifrach reveals the piece he considers most exceptional: the Haas Pedro the Croc Box in Gold. Crafted from 16 individual moulds fused into one continuous form and glazed in 24K gold with jewel-toned accents, it is both delicate and functional. “The complexity and the level of craftsmanship involved make it one of the most exceptional and valuable pieces we’ve created,” he says.
luable pieces we’ve created,” he says. The most challenging pieces, he adds, are the Celestial and Neptune Bowls. “These require a high level of craftsmanship and involve multiple stages. Everything has to align perfectly. The challenge is part of what makes them so special,” Yifrach reveals. Among discerning buyers, the maison’s dinnerware, frames and decor vases remain bestsellers. Signature designs include the Aegean Gold dinnerware collection, the Ripple frame and the Timna vase.
L’Objet’s ceramics and porcelain are crafted in Portugal, a region known for its long-standing tradition of excellence. But the real magic unfolds at the hands of artisans and ateliers across the world with whom the brand closely collaborates.
“There is a lot of dialogue, and we encourage artisans to attempt things they have never done before. It involves trial and error, and experimentation. But we always begin from a place of honouring the tradition, then asking: how can we elevate this? That tension between the old and the new creates innovation,” Yifrach explains. “Everything we do is handmade with high levels of craft skill, and that inherently makes each creation limited and selective,” he says. The attention to detail resonates with a luxury market that increasingly values mindful consumption.
Art, he observes, is having a global moment. “There is a growing demand for large-scale, sculptural pieces, especially in ceramic and porcelain.” And are there any India-specific exclusives or limited editions in the pipeline? “We are working on some ideas that we hope to share soon,” he says.